Redefining Insurance in the Post Digital Era
Challenge: IBMiX to lend strategic creative expertise for a State Farm + IBM executive business development meeting. Approach: Humanize and simplify the conversation.
Use great story-telling to bring to life the power of AI, blockchain, human empathy and insights. Outcome: In a fun and informative way, the short video takes the participants on a customer journey, going from an incident, all the way through resolution. The creative thinking and output delighted and aligned the room, helping to move forward the sales process.