ONE The Palm is a premier world class retail and entertainment destination being developed in the heart of the commercial district of “The Palm” off the coast of Dubai. This book is designed to be an arresting vehicle to help secure Barneys New York and Neiman Marcus as preferred tenants and a major draw for other prospects. With this in mind, it was a perfect choice to flood the book with splendid renderings of the center, grand images of “The Palm” and Dubai, and hard-to-beat facts and figures. The effect is further amplified by the large 15 square inch format.
