NBCU Upfront is an annual mega media event that brings everyone in the entertainment and media industry together. The concept “Together” showcases stars, celebs and channels that generate massive viewership—Jimmy Fallon, Naomi Campbell, Kim Kardashian, NBC, A&E, Bravo, E!, Oxygen, USA and more. The campaign is fully integrated with interactive ads, videos, and print ads on major media including The NYTimes, Wired, Ad Age, Ad Week, Mashable; and OOH prints. Other fun and splashy ideas proposed include taking-over 50 Rock by lighting the building and the plaza with campaign color lights; augmented reality celeb dance shows on phones and tablets were also proposed; social media hashtags and feeds.
Back to Top