Challenge: Mobile World Congress is a major annual event that brings together leaders in
the mobile, digital and tech space. IBMiX needed to message its brand and offerings. 
ApproachCreate a visually beautiful and interactive experience with robust content.
I researched, organize and wrote content for the IBMiX kiosk, expressing  capabilities in Experience Design, Digital Reinvention, Cognitive and AI, Mobile Transformation, with a focus on getting clients in all industries to the future first. 
Outcome: The kiosk was a great success in that it surpassed previous years’ efforts to generate business leads by 35%​​​​​​
Back to Top