Challenge: Mobile World Congress is a major annual event that brings together leaders in
the mobile, digital and tech space. IBMiX needed to message its brand and offerings. Approach: Create a visually beautiful and interactive experience with robust content.
I researched, organize and wrote content for the IBMiX kiosk, expressing capabilities in Experience Design, Digital Reinvention, Cognitive and AI, Mobile Transformation, with a focus on getting clients in all industries to the future first. Outcome: The kiosk was a great success in that it surpassed previous years’ efforts to generate business leads by 35%
the mobile, digital and tech space. IBMiX needed to message its brand and offerings. Approach: Create a visually beautiful and interactive experience with robust content.
I researched, organize and wrote content for the IBMiX kiosk, expressing capabilities in Experience Design, Digital Reinvention, Cognitive and AI, Mobile Transformation, with a focus on getting clients in all industries to the future first. Outcome: The kiosk was a great success in that it surpassed previous years’ efforts to generate business leads by 35%
