J.P. Morgan annually produces this series of premium books for ultra high net worth clients in over 10 languages. I was awarded this commission with the challenge to reinvent and make the books stunning. Key to the success of the re-design is the introduction of bright swatches of colors to freshen up the brown and white that have been the only brand colors over the years, as well as the systematically playful graphics on a new grid system. No photography was employed as the brand guidelines for Private Banking specified that clients cannot be depicted through photography. What a treat in the digital age to get to make such fine physical objects!
