A pitch to Honda on “Automotive Experiences Designed for the Road Ahead”
As mobility shifts from ownership to user-ship we deliver intelligently designed experiences for three milestones along the customer journey. Bonding: Engaging, attracting, and retaining new customers at every step of the purchase cycle. Living: Bringing delight to every aspect of the drive and turning every employee, dealer sales person and service technician into a brand genius.
Prospering: Encouraging existing customers to move up within the brand.
As mobility shifts from ownership to user-ship we deliver intelligently designed experiences for three milestones along the customer journey. Bonding: Engaging, attracting, and retaining new customers at every step of the purchase cycle. Living: Bringing delight to every aspect of the drive and turning every employee, dealer sales person and service technician into a brand genius.
Prospering: Encouraging existing customers to move up within the brand.
The pitch leveraged the "Reinventing the Wheel" video by IBMiX to show the capability of Watson on an intelligent drive that outsmarts the road ahead.