Re-Inventing from the Inside Out
I was the Strategy and Design Consultant working directly with the Chief Strategist and Executive Creative Director at Fleishman Hillard on the agency's self re-branding initiative. It was exhilarating and rewarding to work with a senior client team so talented passionate on winning and getting it right. We spent 8 weeks immersed in all things Fleishman, branding and design—from strategic positioning to architecture to naming to hundreds of logos and applications. The work was highly acclaimed by the CEO and his council on the re-branding initiative and helped to move the efforts forward in a big way.
The identity designs below show the designs in an order of evolution, starting with ideas closest to the current identity, and scaling to the most evolved.
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