The Law of Attraction
The Arabian Trade Market is an annual B2B trade event in Dubai. Nakheel, the visionary behind The Palm and The World Islands in the Arabian Gulf, is a major exhibitor. “The Law of Attraction” concept shows Nakheel’s tour de force contribution to this explosive growth within the region. With every new project, every new icon, Nakheel creates a magnetic pull between the world and the most fascinating city in the world. The concept lends itself to a 360 campaign including environmental and motion graphics, video & LED design, and multi-media collateral.