Challenge: Relaunch the Ankasa brand and e-commerce site to show that Ankasa is a lux life style brand with offerings in both home furnishings (Ankasa Home) and fashion (Sachin + Babi). Approach: My strategy was to work closely with the owners Sachin and Babi who were both fashion designers and merchants, to ensure strong input and alignment on art direction, and to continue educating the client on best practice in E-commerce. Outcome: A design direction that showed a new, contemporary look & feel of the brand, and a substantially improved user experience throughout the journey, from browsing all the way through check out and shipping.
